The competitor then asked for their name to be removed from the article, after arguing it’s clear the Shadow app relies on its manual matching system. We also asked Shadow to clarify its tech, given the claims. The company reached out to us and we published its comments. (Note: A competitor of Shadow’s claims this is not true. technology to match the photograph of the missing dogs to possible matches from nearby shelters or the web.

to pull in photos of the dogs they’re currently housing, then supplements this with photos pulled from social media platforms, like Twitter and Facebook. The startup is working in partnership with animal shelters and rescue organizations around the U.S. technology to help dog owners, in particular. A new mobile app, Shadow, aims to tackle this problem by leveraging a combination of a volunteer network and A.I. Every year, around 10 million pets go missing in the U.S., and millions of those end up in shelters where they aren’t always reunited with their owners, due to their lack of identification or a microchip.

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